ASSOS 90 YEARS GIFT BOX
The story
When PAPASTRATOS approached us to create a gift box for the 90-year anniversary of ASSOS we were thrilled that we would have the opportunity to work for such a historic and iconic brand in the tobacco industry.
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The logotype and the packaging
Our aim was to create a gift box of high aesthetics that would honour the legacy and the high quality of the brand. The “90 years” lettermark is made with lines that represent the uninterrupted presence of ASSOS since 1931. For the main color of the box we selected white as a symbol of purity and high quality, that for 90 years has remained unchanged. Additionally we used the brand’s historic colors of red and gold. “1931” is being displayed on the left side of the box as the starting year of the brand. Across the lid a grid of lines, similar to the lettermark, symbolize the long history of ASSOS only to reach to “2021” on the right side. The case in the interior of the box displays 2 limited edition packages of ASSOS. The boxes were constructed by hand in limited quantity.
