A limited edition packaging for a brand that turns 90 years old
ASSOS ANNIVERSARY PACKAGING
The story
Papastratos, the leading tobacco company in Greece, approached us to create a limited edition anniversary package for its most famous tobacco brand: ASSOS. 90 years of history, captured on a small package.
Services
Research, Logo Design, Packaging Design
The logotype and the packaging
We designed a package dominated by the 90 year anniversary logo. Number “90” is designed with vertical lines that symbolise the uninterrupted presence of ASSOS since 1931 and right in the center of number “0” lies the ASSOS logotype in a balanced combination. The white color of the package reflects the high quality of the brand. We selected gold for the main color of the anniversary logo to honor the long-standing tradition of ASSOS and to emphasise the festive character of the package.
