ATHLESIS
The story
Once upon a time, there were two personal trainers who had a dream: to create their very own fitness studio at the heart of Athens, offering small group training (5-8 people) and personal training classes. At last, one day they made their dream come true. Like, 500-square-meters true. But, besides their know-how, their top-notch equipment and facilities, there was something missing. The soul of the studio - its brand.
Services
The logotype
The name is literal – Athlesis being the Greek word for athletics. Straightforward, firm, to-the-point. So, we let the name guide us to the logo’s design, which embodies the founders’ vision to offer a balanced life through fitness. We wanted to bring into focus symmetry and balance using the first letter A, enhancing it with the help of the strict black and white color palette and assertive, confident typography.
The signage & wayfinding
After figuring out the logo, we designed Athlesis’s pictograms to depict studio’s classes and rooms. To further build the brand and complement the logo we developed a number of icons, using elements from it, like the lines with diagonal finishes and the gaps in between the lines. Some of the wayfinding icons were also combined with signs which followed the logo’s line slanted form.
