Dos is a Children Creative Pastime Centre that puts the children into learning process through the experimental art. The teachers are professionally occupied with the music, dance, theatre, games and painting. Dos fills the free time of the children by playing experimental games using forms of the art. It is a unique experience for every kid. Experimental games make the children creative and communicable. The team felt the need to communicate the school to the people, so they came to us to make it happen.
For the logo design our inspiration came directly from the kids. The excitement, the innocence and the carefreeness are the kids’ characteristics that we used to create a playful and untidy logo.
The visual identity
The visual identity of the brand contains five information postcards and five different business cards. That separation caused from the fact that the that there are five art categories that Dos occupies with. Every category has its colour to be easy for people to recognize it. We created the categories titles with handwriting using charcoal. The smudges that we painted with charcoal on the postcards and the business cards respectively is an inspiration from children’s creative way of painting.