DOS
The story
Dos is a Children Creative Pastime Centre that puts the children into learning process through the experimental art. The teachers are professionally occupied with the music, dance, theatre, games and painting. Dos fills the free time of the children by playing experimental games using all art forms. A unique experience for every kid, helping them unleash their creativity and practice their communication skills. The team felt the need to spread awareness of the school to the audience, so they came to us to make it happen.
Services
The logotype
For the logo design, our inspiration came directly from kids. The excitement, the innocence and the carefreeness are kids’ characteristics that we used to create a playful and mischievous logo.
The visual identity
Influenced by the team’s inclination towards experimentation, we creatively explored charcoal drawing, using different styles of handwriting each time. The smudges we’ve designed serve as a distinctive element of childhood, highlighting children’s uninhibited creativity while they draw. Correspondingly, the copylines accompanying each section were drawn with charcoal, each imprinted with a specific color to differentiate one section from another. We crafted the brand’s corporate identity, creating professional business cards and postcards for each art section separately.
