Presenting the friendly and human character of an enterprise through its brand identity
MAROULIS
The story
Maroulis company specializes in the import of tiles and hygienic products. After many years of experience in the field, they recognized that they need to reposition themselves in the greek market. So, they visited our office to share their thoughts with us.
Services
The logotype and brand identity
The logo features an icon alongside the name Maroulis. Initially, we designed the linear icon incorporating the initial letter M from Maroulis, inspired by the shape of a tile and curved lines reminiscent of hygiene products. The central curve of the icon resembles a smile, reflecting the friendly character of the Maroulis company staff. Additionally, we opted for a white and classic blue colour scheme to convey a sense of freshness. For the business cards, we used special papers and utilized the silkscreen printing method. We also designed the folders and stationery to maintain consistency across the branding materials.
