Presenting the friendly and human character of an enterprise through logo creation and brand identity
Maroulis company occupies with hygienic products and tiles import. After many years of experience in this field, the company decided that it is high time for them to be repositioned in the greek market. So, they visited our office to share their thoughts with us.
The logo and brand identity
The logo contains an icon and the name Maroulis. At first, we designed the linear icon using the initial letter M from Maroulis, the shape of a tile and curved lines, inspired by the hygiene products. The curve that there is right in the middle of the icon looks like a smile, also. This way we tried to communicate the friendly character of the Maroulis company staff. Additionally, we used the white and the classic blue colours to give a sense of freshness. For the business cards we used special papers and we chose the silkscreen printing method. We also designed the folders and the stationeries.