Relational Software Solutions Company has been in business since 1995. But a lot has changed since then. The company grew larger. The client base became bigger. And its global reach expanded. Yet the company’s visual identity has remained the same ever since. At our first meeting, we all agreed that Relational’s identity needed more than a fresh coat of paint. It needed a total makeover.
The logo & the visual identity
We handled the assignment of rebranding with all the care and restraint that such an assignment demands. No drama. Just a smooth change. Relational’s new logo originates from the brand’s first letter “R”, containing an arrow pointing the way to a bright future. Red, grey and white colors and rounded typeface have been thoughtfully used to balance the company’s history with the constant evolution of software technology.
Once the logo design was completed, we moved onto the company’s visual identity, business cards, envelope and folder design. Special attention was given to details, such as the design of tailor-made envelopes and folder with embossed logo.
The brochure design
Following its rebranding, Relational Software Company commissioned us to create its company profile.Our idea was to include an “element of surprise” to the design. So we used dividers at the beginning of each chapter acting as a teaser for the subsequent content, whereas the titles right after the dividers present a condensed summary of each chapter. All dividers and titles sit on the right side, allowing the reader to flip through the book from front to back and stop and read what each chapter is about. The brochure’s interior is printed in all white, grey and red (Relational’s brand color palette) while design elements, such as the case folder and handmade binding add an elegant flair to the design.
We take our marketing efforts seriously and have always maintained high standards and followed the latest trends to connect with our target markets. We are always delighted by the results of S & Team, with whom we have been working for over a decade now. It’s been refreshing working with a collaborative agency team that understands our market area, which is not an easy feat. The team at S & Team has helped our business rebrand and launch
several creative, relevant campaigns that captured our audience’s attention and created awareness. We get praise and lots of positive comments on the creativity and quality of the work of S & Team every time we work with them and we hope to continue our collaboration for many fruitful years ahead!
Group Marketing Director