A cheerful and friendly brand identity for a creative consulting agency that brings a new era in business
VIVID VIBES
The story
Vivid Vibes was founded by Vassilis Vassiliadis in 2017. It's a creative consulting team with a mission: to provide businesses with coaching and training solutions aimed at an international clientele. Vivid Vibes helps businesses find their purpose, change their work culture and foster innovative thinking. Also, it helps companies find new ways to provide their clients with authentic services experience, while creating optimal work environments for their employees. The team decided that the values and the effectiveness of their consulting agency had to be communicated to the world. So, they came to our office to discuss the best possible ways of making it happen.
Services
The logotype and the visual identity
The values, the personality and the essence of the brand were the key elements for the logo design. Reflecting the team’s professional background, happiness, and friendly approach, the logo features a lowercase font with the letter ‘v’ highlighted in three vibrant colors: yellow, orange, and green. Each color holds significant meaning according to the psychology of colors:
– Orange: self – confidence, friendliness, success and energy
– Yellow: vividness, happiness, energy and shine
– Green: peace, freshness, balance and growth
If you carefully look at the word ‘vibes’ the ‘v’ letter is written as ‘>’ to be used as an arrow. Our creative concept resulted from the team’s optimism and their commitment for continual improvement. The letter ‘v’ is also integrated into the brand’s visual identity, including in the icons. This way we wanted to communicate a brand that is versatile, adaptable, transformative and dedicated to growth.
To further reinforce the visual identity, we created envelopes, notebooks, stationery and business cards.