A renowned insurance company decided to branch out into automobile insurance services and came up to us seeking a design approach that will capture the brand’s credibility with a contemporary and playful attitude.
Logo and visual identity
We designed the Insurance Geenie’ s logo with full respect towards our clients’ brief: we preserved the descriptive character of the Arabic genie but… with a twist! We reshaped the turban’s rubin into a shield, paying tribute to the sense of security and shelter that the brand itself emits. We juxtaposed the classic blue commonly associated with insurance companies with a vibrant green, aiming for differentiation. And, finally, we chose a contemporary style for our typography aiming at a refreshing and playful expression.
Visual revision of an already existing website
Our next step, the visual update of the brand’s already existing website. Our beloved genie “came to life” with an enriched range of expressions, new characters and magic elements were added through icons, and playful punchlines gave voice to the Insurance Geenie to address its clients. Visual and verbal elements worked together accomplishing an effective communication between the brand and its audience.