Packaging redesign for a classic brand
MURATTI
The story
Papastratos, the leading tobacco company in Greece, invited us to redesign the visual identity and package of Muratti, one of its most classic brands.
Services
Research, Logo Design, Packaging Design
The logotype and the packaging
Our objective was to create a visual identity more dynamic and at the same time more premium for the brand, therefore we took specific steps towards that direction. Blue, red and gold are the brands colors. We decided to refresh them by selecting new, contemporary and more vivid hues. The frame of the logotype is now dynamically tilted and the color is enriched with a deep blue gradient. Finally, we redesigned the Muratti logotype. We selected a more robust typography and extended that has discreet serifs that emphasise the premium character of the brand.
