NEKTAR PACKAGING
The History
For Nektar, coffee is a family affair. Following the successful family recipe since 1951, it has managed to gain the love and trust of the most demanding coffeephiles.
The company had set to change its image in order to reflect the values and the excellent quality of its products. We undertook the task to design the repositioning of the Nektar brand in order to highlight the tradition, in combination with the innovative ideas that set the brand apart.
Services
Packaging Design
The aim was to showcase Nektar’s core values; such as friendliness, tradition & family, through a modern, clean and effective design. To differentiate the brand in the traditionally conservative Greek coffee market, we opted for an all-white packaging. Tradition is echoed through black and white family photos, while the abstract shape of the coffee bean serves as a distinctive iconic element, setting Nektar apart from competitors and reflecting the modern essence of the brand. Additionally, the changing colors on the iconic bean help to differentiate the product line.
