Reflecting the transition of a family-owned coffee roasting company with traditional values, into a new era
Following the rebranding and repositioning of the company, we proceeded with the web site design, following the same principles.
Our aim was to create a friendly and vibrant online presence and at the same time highlight the tradition and history of the company.
We used cheerful colors and hand drawn illustrations to show the company’s friendly and approachable character and at the same time we gave attention to information legibility by creating visual hierarchy through the use of typography and hand drawn underlinings. Moreover, to make it even easier for the visitor to access important information, we used a simple but effective rating system to visualise the main characteristics of each product.
Visit the site here: www.nektarcoffee.gr