A creative approach for a company that brings your most precious moments to life
After 28 years on the fashion industry, the founder of the company approached us in order to help him in his new beginning as an event planner. His purpose was to create unique memories for his clients.
From the beginning of our research for the name, our aim was for future clients of the company to able to easily understand the nature of the services they will receive. Thus, we ended up with “ODE.” An ode to creativity, a memory engraved on your heart and mind.
Logotype & Brand Identity
The selected name set the tone as we started to visualize the logo and identity. We designed a typographic logo with thin lines that reflect the high level of professionalism and the high aesthetic value of the company’s services. Since an “ode” is a lyrical poem, we decided to use the letter “D” as a reference to the harp, the musical instrument that was often used to accompany the recitation of such poems. Moreover, the company is located in Sifnos, whose capital owes its name to the ancient Greek god of music, Apollo, who always carries a harp.
Finally, we wanted to add an extra spark, suitable for events such as weddings and baptisms, so we selected bronze for the logo’s main color. The visual identity is characterized by simplicity in design and is applied in a variety of special papers to further reflect the company’s character.