Bee Naturalles was founded by Giorgos Athanassiadis and Chara Mangana, in Euboea island, with the mission to blend traditional knowledge with scientific methods and put their motto, ‘enclosing nature', into practice. The company's product portfolio comprises of more than 20 items crafted using solely unprocessed natural ingredients, such as organic apiculture products, plant extracts and essential oils. When they came to our first meeting they had already been in business for more than three years, yet felt the need to rebrand and reposition Bee Naturalles as a natural laboratory brand, rather than a handmade business.
One of the ‘weak spots’ of Bee Naturalles’ brand was that all products had the same package design despite their different uses, resulting in consumer confusion. So, we suggested dividing the product line into three distinct categories; skincare, healing and edible. To visually differentiate these categories for customers, we introduced a set of three symbols into the (re)branding of the packages. These signs are inspired by Bee Naturalles’ motto ‘enclosing nature’. Specifically, they consist of three B’s written in different fonts based on the category they represent. The N, which represents Nature, moves into different positions around B to further emphasize the distinction between the categories. The positions of N are not arbitrary; they are placed on the corners of a hypothetical hexagon as a reference to bees’ hexagonal-shaped wax shells. Also, each category is distinguished by the use of different colors; that is blue-green for healing, orange for edible and warm red for cosmetics. Apart from some pieces of information, such as products’ ingredients or effect, that has been highlighted in color, the dominant color of the package design is white, to create the impression of laboratory cleanliness and purity.
Also read the case study for the Bee Naturalles website.
The whole team are real professionals, friendly and able to manage demanding projects such as Bee Naturalles. Each brand’s concept turns into image, text and packaging thanks to their imagination and know-how. S & Team’s members with their knowledge and Captain Vangelis’ Spiliopoulos guidance made our dream come true. They showed off our brand’s potential and our “enclosing nature” motto also, in a great way.
Brand awareness such as sales rapidly increased, keeping our brand’s values high on our customers’ preference.
You, guys, rock the place!
George Athanasiades & Chara Mangana Founders, Bee Naturalles