Creating the visual identity for a Swiss-made innovative daily balancer

GOBI GOLD

S & Team - Gobi Gold

The story

The team of Genevia Lifesciences, a Geneva-based company came to our office with the purpose of creating and communicating Gobi-Gold to the people. A Swiss-made innovative formula making the promise of a healthy and balanced daily nutrition. Taking all the information they provided us with into account, we started thinking of communication solutions that would raise brand awareness.

Services

Research, Brand Strategy, Brand Positioning, Logo Design, Packaging Design, Icon Design, Tagline Creation
S & Team -

The logo

Our very first thought was to design a logo that would be friendly and approachable, while evoking the sense of balance. So, we used lowercase font and we put a dash between the two “o” of the name “gobi-gold”. After that, we turned the dash into orange to communicate the innovative, energetic and happy character of the brand to the audience.

Packaging

We designed a sleek and contemporary packaging to convey the premium nature of the product and reflect the values and purpose of the brand. For the box we opted for white and orange, aiming to showcase the bold and dynamic character of Gobi Gold. Additionally, we created icons for the back and the sides of the packaging providing essential information about the product’s composition and its benefits for daily nutrition.

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S & Team -
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