Creating a name and package design that emphasizes the purity of its content

PURE MOTHER BEE

S & Team - Pure Mother Bee

The story

Gonidis is a beekeeping family business based in the Greek island of Kythnos with a focus on harvesting organic honey. For the past ten years they have been producing honey for wholesale trade and themselves. However, following a number of awards, they decided to turn into retail, and establish their own distinctive brand. And that’s where our partnership began.

Services

Research, Brand Strategy, Brand Positioning, Naming, Tagline Creation, Logo Design, Packaging Design, Copywriting, Photoshooting, Promotional Material Design
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S & Team -

The name

Before brainstorming we had two spoonfuls of honey that really sparked our inspiration. Following our presentation, in collaboration with the Gonidis family, we unanimously agreed that the name “Pure Mother Bee” encapsulates the essence of their honey perfectly. Pure Mother Bee is the ancient Greek name for the queen of the hive. It was one of our favorites right from the beginning due to its straight-forwardness and powerful symbolism. Pure Mother Bee includes the notion of purity, given that their honey is 100% organic, as well as regality but also evokes feelings of warmth and affection through the word “mother.”

The logo

There was a challenge in the logo design. There are so many honey packaging logos out there – and most of them include a bee in some way. We wanted to create something different. The selected “Pure Mother Bee” logo stems from the combination of the letter B and the side profile of a flying bee. You don’t need to imagine it – there’s a picture if you scroll down!

The packaging

The packaging had to go in line with both the name and the logo. The concept of “purity” remained at the forefront of our minds during the designing of the package. That’s why we opted for a white canvas for the label. We picked a tall and thin bottle for its elegance, to reflect the refined taste of the honey and a wooden cap to convey its 100% natural origin. Yet, the standout feature of the packaging is the wing laser die-cut, integrated to enhance and complement the logo, creating a cohesive visual identity.

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S & Team -
S & Team -
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S & Team -
S & Team -

Testimonial

Our cooperation with S & Team classified by professionalism in a truly friendly environment. S & Team’s working progress outcome was outstanding and our product finally got an identity. Our sales have been increased and that is something that proved

from our customers’ feedback. We are thankful and look forward having you with us in our next steps.

Dimitris and John Gonidis
Beekeepers, Pure Mother Bee