TWELVE BEES
The story
Thodoris Kafadaris initially delved into beekeeping as a hobby, driven by his admiration for bees. Over time, he reached a point where he could produce three good quality honeys. While considering selling at markets and local delicatessen shops, he recognized the importance of presenting his products in a proper way. So he turned to us for brand guidance, to provide him with a name and packaging design. This decision proved to be the catalyst for his success.
Services
The name
After an extensive research on bee’s lifecycle, biology and society, we stumbled upon something incredible: the average worker bee produces 1 gram of honey during its entire life! Which means it takes twelve bees their entire lives to make a teaspoon of honey. “Twelve bees” also encompasses our client’s values and standards, including his close relationship and respect for bees as well as his decision to intentionally keep production low.
The logotype & the packaging
The logo comprises the combination of the brand’s name and a linear, minimalist representation of a bee flying over a spoon. Through the packaging design we wanted to convey that the honey is minimally processed (raw). To achieve this, we used elements such as raw jute and raw kraft paper tags. These materials, combined with the linear logo symbol and accompanying icons create a simple yet balanced composition that implies a raw, high-quality honey- exactly the impression we aimed to convey from the outset.
Testimonial
Cooperating with S & Team for our honey brand creation was a great pleasure. The outcome was outstanding and fully representative of S & Team’s effort. The name “12 bees” and the packaging as well, shown off our honey’s pure and untreated
character. Personally, I am thankful for your ideas, time and patience. Until our next meeting…
Thodoris Kafantaris
Beekeeper, 12 Bees
