VEROLIVE

The logotype

Verolive gave us a carte blanche, entrusting us to redesign the logo as we pleased. Designing a cosmetics packaging demands an organized approach and, in any case, we know how to contain our creative spirits. We knew that the new logo would have to include an olive, acting as a bridge between the old and the new one, guiding the company to a new era. Our intention was to portray the beath of fresh air that the newer generation brought to the business. The colour palette – dark yellowish green the colour of olives – served the purpose of reminding the audience of the main ingredient of the products, olive oil.
We selected a simple, clear typography as a way to enhance the character of the brand and symbolize its 10-year presence in the industry of cosmetics.

The packaging

We approached the design of the packaging, using white color as a canvas to bring the logo into focus. Considering the abundance of content that needed to be included on the packaging, and in order to prevent information overload, we employed two types of typography and colors to achieve clarity and readability.
Through collaboration with the Verolive team, we managed to overpass some obstacles, such as budget constraints and packaging regulations, “achieving a packaging design that tells a lot about the products’ quality and that can sit as effortlessly on an organic shop’s shelf as on a spa’s rack.”