PORTO GALINI RESORT
The challenge
Porto Galini Resort, a 5-star hotel in Lefkada, aimed to enhance the experience offered to its guests through its individual hospitality and dining spaces. Although its services were characterized by high quality, the Italian restaurant, the Greek meze restaurant, and the spa lacked identities that reflected their character and the experience they offered to guests. The challenge was to create three independent brands, each with its own personality, which would upgrade the overall image of the hotel, enhance the customer experience, and operate harmoniously under the umbrella of Porto Galini Resort. In particular, the Italian restaurant needed to acquire a premium identity in order to attract high-end consumers beyond the hotel’s guests.
Services
Strategy
Our strategy was based on creating a brand architecture that would allow each space to acquire its own distinctive identity, while maintaining its connection with the prestige and philosophy of Porto Galini Resort. We started with the development of the names, selecting concepts that clearly captured the essence of each individual experience. For the premium Italian restaurant, we created “Segreto”, a name that means “secret” in Italian and refers to a hidden gastronomic experience of high aesthetics. For the Greek meze restaurant, we chose the name “Metzo”, a name inspired by the philosophy of meze (= half portion) and the authentic Greek tradition of sharing food with company. For the spa, the goal was to redesign the existing identity in order to more consistently communicate the feeling of tranquility, wellbeing, and connection with the natural environment of Lefkada.
Creative direction
Segreto
The Visual Identity of Segreto was designed with the aim of expressing the elegance and refinement of Italian gastronomy. We selected a contemporary sans-serif typeface, which through its geometric shapes and delicate lines creates the sophisticated style we were seeking. At the same time, the custom cuts within the letters communicate the concepts of “secret” and “hidden”, which inspired the naming of the restaurant. Extending the corporate identity, we selected black as the dominant color to reinforce the idea of sophistication, while the use of special papers and gold foil finishes completed the visual language, creating a premium feeling that reflects the quality of the restaurant.
Metzo
For the Greek meze restaurant, we followed a cleaner and more effortless design direction. The logo emphasizes the Greek letter “Ζ”, which remains recognizable both in Greek and English, serving the hotel’s international audience. The visual identity was complemented by a series of illustrations that integrate naturally into the environment of the traditional meze restaurant, creating a warm and welcoming experience.
Sea Salt Spa
For the redesign of the Sea Salt Spa logo, we created a new symbol based on the initials “S” and “S”, which are visually represented as waves. The symbol directly connects the wellness experience with the sea, tranquility, and the natural landscape of Lefkada.
Results
The creation of three distinct identities allowed Porto Galini Resort to substantially upgrade the guest experience, giving each space its own unique character while maintaining coherence with the overall hotel brand. The naming strategy and branding contributed to the creation of premium experiences with strong personalities, enhancing the perceived value of the restaurants and the spa. At the same time, the new visual identity provided consistency across all guest touch-points, from signage and menus to printed materials and the overall hospitality experience. In particular, the creation of an independent identity for Segreto strengthened its presence beyond the hotel’s guest audience. Through a clear positioning and a premium image that reflects the quality of the gastronomic experience, the restaurant gained the ability to operate as a standalone culinary destination, attracting visitors who choose it independently from their stay at Porto Galini Resort. The result was the creation of a complete brand ecosystem, where each experience has its own unique identity, contributing to the enhancement of the overall image and premium positioning of Porto Galini Resort.
