New visual identity and website design for a company that aims to change the fitness industry
Real Motion operates within the fitness sector and offers a variety of services such as representation and trade of fitness equipment, design and management of fitness centers as well as organizational, administrative and educational services for fitness staff.
We were commissioned to design the company’s new visual identity and reinforce its image as the market leader.
The Logo and Brand Identity
Real Motion knows what it takes to be a leader in the fitness industry. They are agile, always informed about the latest developments in fitness, capable to offer a vast array of services to a wide range of customers – from boutique studios to hotel and corporate gyms- and successfully represent world class, innovative brands. Having that in mind, we created a clean, bold wordmark with variable weights that perfectly reflects a company that is always on the move.
Having designed the visual identity, we proceeded to apply the same philosophy on the website design. Through bold typography and vivid colors, the website communicates the company’s dynamic nature and highlights the numerous services it can provide. We specifically focused on displaying the company’s projects from all around Europe to further enhance Real Motion’s leading position in the industry. Visit the site here: www.real-motion.eu