SANTA IRINI
The project
The Santa Irini Retreat owners had a vision to create a place where you can breath, a space where time stands still. When they assigned us the project, from the very first discussions, from the very first photos of the spaces, we just knew what creative path to take.
Services
Logotype and visual identity
The island of Therassia is a place untouched by time that brings memories of your childhood, when things were simpler. It is an island with a rough beauty that lies right across Santorini, still untouched by its famous sister’s lights. That is exactly what we wanted to communicate through the visual identity and the brand voice of the Retreat. For the logotype we created a symbol of an empty hourglass that conveys the sense of relaxation, without the pressure of the passing time. Additionally, we created hand-drawn elements using charcoal to portray the roughness of the island’s terrain and used it throughout the visual identity. Finally we developed a unique brand voice that communicates that authentic feel of a place that has remained untouched through the centuries.
The website
Upholding the same principles, we proceeded to design the website. Our aim was to create a digital experience that would exude a feeling of serenity. That is why the website has a lot of room to breathe. Large, yet light typography establishes an information hierarchy and ensures smooth content flow, while the imagery of the Retreat invites viewers to immerse themselves, allowing their minds to wander and dream of experiencing the freedom, simplicity, and elegance that Santa Irini and Therassia so lavishly offer. Visit the website at www.santairini.gr
