SCARLET’S COFFEE

The story

Scarlet’s Coffee - a company with 50 years of experience in producing exquisite coffee - approached us to create a custom exhibition stand that will communicate its private label coffee services and attract new customers. A double espresso later, we are ready to start!

The exhibition stand

We began by identifying the advantages that would compel a potential customer seeking a tailor-made coffee blend choose Scarlet’s Coffee for its production. The results?
With over 50 years of operation, facilities spanning more than 1000 sq. meters, a daily production capacity exceeding 5 tons and a consistent import of coffee from over 20 countries… This company truly resides at the heart of the coffee industry.
That was the key phrase! With that in mind, we created a stand that resembles a side view cross-section of a coffee bean. The visitor literally walks in the heart of a coffee bean enveloped by the aroma of freshly-roasted coffee. To further emphasize the private label service, we created a stand-alone logotype, that is surrounded by craft textures symbolizing the naturalness inherent in the coffee roasting process.