Design for an alternative lodging experience in Mykonos that emphasizes on the humane aspect of luxury

VILLA HADI

S & Team - Villa Hadi

The project

When the owners of Villa Hadi refurbished the residence in 2022, they had a very specific vision: to propose a luxurious in-the-core but yet, truly simple and humane lodging experience. The services offered follow the lead of a premium accommodation but in an effortless and unpretentious manner.

Services

Research, Brand Strategy, Brand Position, Logo Design, Brand Identity, Copywriting, Website Design, User Experience, Content Architecture, Development
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S & Team -

Logotype and visual identity

Vacations and lodging suggestions in Mykonos have, overall, an extravagant vibe with luxury being, almost always, over-the-top. Villa Hadi’s owners wanted to give prominence to a more humane aspect of the island of the winds, where the premium services remain friendly and unpretentious. In S&Team, we designed a logo that captured this vision by representing this alternative approach. We used a typography of “premium” aesthetics but through a graphic gesture, we moved to a statement of essence: the “H”’s horizontal line transformed into a wave, symbolizing the waves of the sea, the winds of Mykonos, and the sense of being caressed and cared for.

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S & Team -

The website

When we started designing Villa Hadi’s website, we had, as our guide, two specific goals: the immediate transmission of the information and the visual representation of the residence per se. Our tools? A prominent typography that accentuated the verbal content, a carefully selected collection of images encapsulating the style and character of Villa Hadi, and a deliberate copywriting that represented all the above, combining the sense of luxury with the sense of being cared for. You may visit Villa Hadi’s website here: www.villahadi.gr

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S & Team -
S & Team -
S & Team -
S & Team -
S & Team -