Capturing, through a screen, the characteristic of a micro roastery, which produces speciality coffees
Having created the DASH brand and knowing the target market and placement, the next step was to show via the site how speciality coffees are made. We did a photoshoot at the company, during the roasting procedure, so that even through the computer screen we could smell the coffee! The design of the site is simple, with the basic aim of teaching the public about the unique products on offer. Information about each type of coffee is clearly visible, as well as information for potential partners, using this creative method. The texts convey exactly the message that we want. Check out the website here www.dash-espresso.gr
You can also check the case study of Elephant Design branding & packaging, here.