Capturing the character of a micro roastery which produces speciality coffee through a screen
Having created the DASH brand and understanding the target market and positioning, the next step was to show how speciality coffees are made through its website. We did a photoshoot at the company, capturing the roasting procedure with the goal of allowing users to virtually experience the aromas of the coffee beans through the screen! The design of the site is simple, with the primary objective of highlighting and informing the public about the unique products available. Information about each type of coffee is presented clearly, along with details for potential partners. The texts effectively conveys the intended message. Check out the website here www.dash-espresso.gr
You can also check the case study of Elephant Design branding & packaging, here.