Brainstorming for a Printing Company

S & Team - Brainstorming for a Printing Company

Hello people! Long time, no see. How have you been? Today it's Friday and Fridays are for unleashing creativity. So we thought you would might be interested in seeing one of our latest visual brainstorming mood boards.

Those of you who follow S & Team may have seen the revealing of Ektipotiki Axion new logo, which is the end result of this mood board. For those who do not, now seems like a good time to click the like button on S & Team’s Facebook page. No pressure (Have you clicked yet?).

Anyway, as we were saying, this mood board helped us make some crucial decisions regarding typographic directions and color palette. It was during this session that we decided to create an ampersand logo, not just for its intriguing character, but mainly because printing is inextricably intertwined with typography.

We are tempted to say more, but it would be better if you saw the whole picture. Meaning, the whole visual identity! We think (actually, we're sure) you're going to like it. Once we publish the project on our website, we'll let you know - on Facebook. ;)