Lately we’ve been reading ‘The Elements of Typographic Style’ by Robert Bringhurst, a book considered to be a classic in the field of graphic arts. It was a couple of projects that prompted us to read it, or, more accurately, reread it. You see, Bee Naturalles and Ektipotiki Axion rebranding projects are quite demanding from a typographic perspective. So, we needed expert help with micro typography and use of analphabetic symbols. If you are interested in typography, this book is certainly a must-read.