![\"\"](\"https:\/\/www.sandteam.gr\/wp-content\/uploads\/sandteam-blog-post-your-brand-logo-02.jpg\"){kind=logo}
<\/p>\r\nThe brands\u2019 logo constitutes its identity and image. The creation of a logo is an important step for brands\u2019 communication process. Nevertheless, the logo is not the brand itself.
\r\n
\r\nThere are elements that shape the brand and also differentiate it from rivalry while get it emotionally connected with its target audience. At S & Team through a specific process we start from the research and definition of the brand. That process includes:
\r\n
\r\nResearch and brand\u2019s definition:
\r\n– Feels
\r\n– Looks
\r\n– Speaks
\r\n– Behaves
\r\n– Dreams<\/p>\r\n
<\/p>\r\n