{"id":1987,"date":"2018-09-21T15:22:33","date_gmt":"2018-09-21T12:22:33","guid":{"rendered":"https:\/\/www.sandteam.gr\/uncategorized\/gnoriste-ton-evangelo-spiliopoulo-ton-creative-director-tis-s-team\/"},"modified":"2024-02-15T17:13:55","modified_gmt":"2024-02-15T15:13:55","slug":"meet-evaggelos-spiliopoulos-s-teams-founder-creative-director","status":"publish","type":"post","link":"https:\/\/www.sandteam.gr\/en\/studio\/meet-evaggelos-spiliopoulos-s-teams-founder-creative-director\/","title":{"rendered":"Meet Evaggelos Spiliopoulos, S &#038; Team\u2019s Founder &#038; Creative Director"},"content":{"rendered":"<div class=\"itemFullText\">\r\n<p><strong>What\u2019s the story behind S &amp; Team?<br \/>\r\n<br \/>\r\n<\/strong>Well the story is long, so grab yourself a cup of coffee before you start reading. Before I\u2019d even finished Design School, I knew I wanted to start my own graphic design business. So right after graduating, I rented a small office in the center of Athens &#8211; nothing fancy. Quite the opposite! But, still, I was very happy to have my own space. As you can imagine, I did not have clients knocking down my door. But, apart from the stress and responsibilities, I sort of felt like I was finally living my dream.<\/p>\r\n<p>While I was working as a freelancer, I was offered a job at an ad agency. I thought it over and decided to take it, because I needed to gain more experience. So in the following couple of years, I worked as an employee, which was a truly valuable lesson. I improved as a graphic designer, I mastered printmaking techniques and learned to deal with challenging clients. It was 1998, almost 20 years ago, when I decided to relive my dream, and so I opened S &amp; Team brand agency.<br \/>\r\n<br \/>\r\n<strong>Why did you choose the name S &amp; Team?<br \/>\r\n<br \/>\r\n<\/strong>From day one I never saw myself as more important than the people working with me. I always valued their opinion and felt that the office is the result of co-working between S, which stands for Spiliopoulos (myself) &amp; the team. All the people who have worked with me throughout all these years, like Eirini, Stella, Vanessa, Katerina, Leonidas, Alexia &amp; Aggeliki. The \u2018&amp;\u2019 is a key element of our name. It reflects our culture as an office, our deep belief that the best results come from working together as a team and working closely with our customers. It\u2019s all about co-design &amp; collaborations.<br \/>\r\n<br \/>\r\nI must admit though that it is not a very fine sounding name. S &amp; Team has been always misheard as \u2018S n Trim\u2019 or \u2018S &amp; Tin\u2019 and the list goes on. Hahaha! But I\u2019ve learned patience through time, and I don\u2019t mind repeating S &amp; Team 100 times, until the person I am talking to gets our name right.<br \/>\r\n<br \/>\r\n<strong>What do you like most about your job?<br \/>\r\n<br \/>\r\n<\/strong>That\u2019s quite hard to answer. Okay, let\u2019s see. I must admit that I really enjoy first meetings with new customers. I love listening to entrepreneurs share their stories, their business plans and goals. I like figuring out what\u2019s the bigger picture and vision behind what they are doing. Besides, this very first discussion sets the foundations of the co-design process.<br \/>\r\n<br \/>\r\nAlso, I have a soft spot for print production process. I very much enjoy the process of choosing printing techniques and paper type. You may have read somewhere in our blog that I like the feel of paper in my hands. Not in a creepy way, I must note.<br \/>\r\n<br \/>\r\n<strong>Who has been your favorite client?<br \/>\r\n<br \/>\r\n<\/strong>To be honest I don\u2019t have a favorite. We (since I am talking on behalf of the whole team) like all our clients equally. It does not make any difference to us whether they be multinational companies or small producers. We treat them all in the same professional manner, regardless of client\u2019s turnover. But the best thing about our relationship with our customers is that they turn into friends with time. It\u2019s something that comes naturally. What needs to be done will be done, but in the meantime we\u2019ll say a joke or two. Some may even ask for personal advice, which is really flattering because this means they trust us.<br \/>\r\n<br \/>\r\n<strong>What does design mean to you?<br \/>\r\n<br \/>\r\n<\/strong>Design is visually expressing the essential truth of a brand in a way that makes sense to people. When designing we put aside our personal preferences. We don\u2019t design for ourselves, nor for our clients. The complete focus is on the end consumers. We shape design decisions using customer personas (a detailed picture of a hypothetical character, based upon research, which encompasses the goals and behavior patterns among potential customers). Because at the end of the day, there is no reason to design a packaging that satisfies our clients\u2019 or our own aesthetic criteria but fails to connect with consumers. Lastly, I believe that design should communicate clearly and that\u2019s why clarity encompasses all our projects.<br \/>\r\n<br \/>\r\n<strong>What is your morning routine?<br \/>\r\n<br \/>\r\n<\/strong>I wake up at 7:00 am, usually before my alarm goes off. I take a shower, get dressed and eat my breakfast while reading design-related news, in blogs like \u2018The Aiga Eye on Design.&#8217; I leave the house around 8:30 and head to KUDU, my favorite coffee shop, to \u2018ritually\u2019 drink a flat white. I stay there for a while to chat with my coffee gang and go to the office before anyone else, to get organized without any disruptions. And the day always starts with a smile.<br \/>\r\n<br \/>\r\n<strong>What inspires you?<br \/>\r\n<br \/>\r\n<\/strong>Travelling. This year I\u2019ve been to three cities, Edinburg, Milan and Munich. I have created a massive library with photos from inspiring shop interiors, package designs, stationery and company logos. Every trip is a good shot of inspiration.<\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"What\u2019s the story behind S &amp; Team? Well the story is long, so grab yourself a cup of coffee before you start reading. Before I\u2019d even finished Design School, I knew I wanted to start my own graphic design business. So right after graduating, I rented a small office in the center of Athens &#8211; [&hellip;]","protected":false},"author":2,"featured_media":1912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,68],"tags":[85,86,84],"class_list":["post-1987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","category-studio","tag-story-en","tag-studio-en","tag-team-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S &amp; Team - Meet Evaggelos Spiliopoulos, S &amp; Team\u2019s Founder &amp; Creative Director<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sandteam.gr\/en\/studio\/meet-evaggelos-spiliopoulos-s-teams-founder-creative-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S &amp; Team - Meet Evaggelos Spiliopoulos, S &amp; Team\u2019s Founder &amp; Creative Director\" \/>\n<meta property=\"og:description\" content=\"What\u2019s the story behind S &amp; Team? 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