We create brands with personalities that resonate with their audience
Branding
Branding is the process of creating a unique identity for a company or a product. It’s the way to get market recognition and make it stand out from its competitors. The brand is a living thing, expressed through a name, a logo, corporate identity. The branding process is of vital importance, given that it influences not only the direction, but also the success of a brand. At S & Team we begin by deciding upon the groundwork of the brand; the values, the aims, the audience. After researching the competition and the market, we set up the strategy and the promise that the brand will be making to prospective clients. So, the placement and the message don’t come about by chance, but are targeted in a way that speaks to people’s hearts and minds.
Services
Workshop
Brand Architecture
Brand Purpose
Brand Values & Vision
Brand Position
Brand Personality
We treat the brand as a living, breathing organism
Workshop
We organize a meeting so both parties can delve into the brand’s constitution and vision. In this collaborative process, we will accumulate essential information regarding the brand and its objectives. Together, we will articulate the key pillars, encompassing the purpose of its inception, its commitment to the audience, its values, its personality, its history, and its strategic direction.
Brand Architecture
We define the structure of the brand and products, finding the right way to present them based on the way they’re connected. Whether the products stand alone or complement each other, we create an action plan that identifies the role of each one of them, so they can coexist effectively.
Brand Purpose
To identify the reason the brand exists, we look into what we do, why we do it, and how we can communicate it to our audience (WHAT, WHY, HOW). The answers serve as a guide, helping us find the foundations upon which we will build for both brand design and identifying the corresponding audience.
Brand Values & Vision
The values and vision of the brand are two concepts that profoundly influence the way we communicate and create. Values guide the brand’s actions, while the vision shows the path we will follow. Where do we see the brand in five years? A realistic brand vision can be the best guide to getting there. Knowing its values and ultimate goal helps us demonstrate to the audience the way it’s going to make their lives better.
Brand Position
We conduct research to determine where our brand stands in relation to the competition and how it is positioned in the minds of consumers. We identify the elements that differentiate the brand, both its strengths and weaknesses, as well as those of the competition, and how these are communicated. The result is a clear image we can present to the minds and hearts of the audience.
Brand Purpose
When we discuss Brand Personality, we are referring to the outcomes of the research we conduct to identify the distinctive characteristics of the brand. Essentially, a brand operates as a living organism, engaging with people on a daily basis. By attributing human characteristics to the brand, we simultaneously identify the type of audience it can connect with. Thus, we pinpoint their habits, demographics, and even the way they think – facilitating the establishment of contact in the market with the people who will truly love the brand.