ACTIVE COMPUTER SYSTEMS
Concept Case Study
Active has been operating for over 30 years in the technology field, specializing in the promotion and support of information systems, while providing consulting services and strategic planning. The company offers comprehensive technology solutions aimed at simplifying businesses’ daily operations through innovation and digital transformation. Through steady and methodical steps, Active has succeeded in creating a stable, friendly and positive workplace. This environment serves as the foundation for strong collaborations, the company’s way of operating and the development opportunities it offers its people. The company operates on the principles of support across all departments, teamwork and mutual assistance among employees, proper training and a commitment to providing the necessary tools, resources and knowledge for professional growth and success.
Services
Research
In order to create an Employer Brand that truly reflects Active and everything it stands for, we conducted a thorough review of its corporate identity and core values. We explored the people within the organization, their thoughts, concerns and motivations, identifying both the factors that encourage them to stay with the company and those that give rise to doubts or hesitation. Finally we analysed Active’s competitors and examined the external image and reputation the company has established within the labor market.
Employer Value Proposition (EVP)
Lead the way in technology. We support you.
The EVP we developed aligns Active’s current identity with its Lon term vision, while also reflecting how both candidates and employees want to perceive the company. This message places people at its core, emphasizing teamwork, continuous support and the belief that professional growth has no limits.
EVP Rational
Active is a leader in the technology sector, and this is clearly reflected in the statement “Lead the way in technology”. This phrase refers not only to the company itself but also to its people. Employees and candidates are invited to become part of this journey, advance their careers and actively contribute to the development of innovative solutions that shape the future of technology. The second part of the EVP ‘We support you” expresses the company’s commitment to supporting all its people, whether new or long-standing employees, both professionally and personally. Support is one of active’s defining characteristics, a value that is equally evident in the strong relationships it builds with its clients.
Communication Strategy & Activation
With Active’s EVP as the central message, we developed a comprehensive strategy that is communicated both internally and externally. Through targeted initiatives such as content creation, career pages, career events, social media, job boards and job description platforms, we effectively share Active’s EVP and strengthen its Employer Brand. To ensure the strategy remains effective, it is important to evaluate it regularly, identifying both strengths and areas for improvement. This ongoing assessment enables us to make the necessary adjustments and continuously optimize our approach, ensuring that Active’s Employer Brand remains relevant, authentic and impactful.
