PLEXUS PROPERTIES
The story
Plexus Properties, a dynamic construction company, needed digital headquarters that functioned less as a static presentation and more as a strategic sales tool. With an existing logo, our goal was to create an identity that radiates the security and solidity that characterises their buldings, simultaneously offering a direct experience to the potential buyer.
Services
The site
Our design approach was based on the very essence of construction itself. Inspired by the metal frame and the foundations of a building, we developed a layout based on clean vertical and horizontal lines. At the heart of the functionality we installed the Apartment Availability feature: a custom system where the user is informed in real time of the apartment availability. Through dedicated pages, information is filtered through explanatory icons, displaying the technical features and facilitating the immediate expression of interest. Finally, it is important to mention the frequent use of typographic elements that add bold character to the company, which directly translates into its brand identity.
