NOOS
The story
Noos is a clothing collection designed specifically with pilates enthusiasts in mind. Recognizing the importance of unrestricted movement during exercise, the designer has curated a range of handmade garments using premium, breathable fabrics. With a focus on enhancing the body's natural flow and agility, each piece in the collection is tailored to promote comfort and flexibility. Understanding the significance of establishing a distinct identity for the clothing line, the designer sought our expertise to bring her vision to life.
Services
The name
Pilates is the kind of exercise that brings body, mind and soul in total balance. That’s why the comfort of full range of movement and breathing while exercising is essential. We had a collection that respects the needs of our body in our hands – so, after an extensive research, we came up with the name: Noos. Refering to the ancient Greek word that symbolizes the balance of body, mind and soul, but also the modern Greek one that means mind and intelligence.
The logotype and brand identity
Our logo embodies a sense of lightness, equilibrium, and flexibility. Rounded letters evoke clarity, while the playful design of the ‘o’ and ‘s’ leaning against each other suggests mutual support and balance. The second ‘o’ appears to float, symbolizing airiness. The stretched ‘n’ represents flexibility. This logo is prominently featured on the clothing and tags, serving as a testament to the brand’s origin and commitment to quality.
Testimonials
It’s been years since we first begin to cooperate with S & Team doing different things all the way. You never get bored. Vangelis is always right and always coming up with great ideas. He creates the visual of the brand before you even think about it and never let you act mistakenly. I would say that he is endlessly looking for the perfect brand. Aesthetics comes directly from the future and brand becomes more and more convincing.
Brand’s characteristics highlighted by simplicity and finesse with its very dynamic presence. Noos wouldn’t come out without your help. Thank you. We will never get tired ofdoing amazing things with you.
Eleni Manika
Founder, Noos Pilates Wear
