This brand centered on one of Greece’s favourite alcoholic drinks, one with 700 years of history
It all started when Michalis Daskalakis wanted to give his product a unique identity. Tsipouro is one of the oldest and most traditional alcoholic drinks in Greece, with a history going back 7 centuries to the monasteries of Agion Oros. We raised our glasses and set off to work.
Logo and Packaging
Starting with the logo, we wanted an immediate reference to the distillation process. We therefore came up with the idea of a cask, using the initials of the owner, which made a clear reference to the production method. Being aware of the history of this particular spirit, we printed onto it the human touch, trying to give it an engraved feel. The label has a cutter and features a glass, to emphasise the human touch and companionship to be appreciated with this specific drink. Cheers!