Every product or service has its own story to tell. We make sure it’s heard
Verbal Identity
When we say “verbal identity,” we are referring to all the verbal elements that help the brand tell its story. Whether it’s the choice for the name of a business or product, its tagline, the text on its website, or on social media, the words and tone used by the brand to communicate with its audience must align with its personality.
Services
Naming
Tagline
Brand Voice
Tone of Voice
Brand Story
Content Creation
Every brand name embodies a personality
Naming
There are various parameters to take into account when naming a business or product: which language it should be in, whether it will be descriptive, allegorical, or an invented word. Important criteria include the subject of the brand, the target audience, and the strategy we have set. A significant factor in choosing a name is its availability as a domain name for the website and social media.
Tagline
The tagline clearly and quickly expresses to the audience the values according to which our brand operates. It is designed to grab the audience’s attention and give them a positive first impression. For us, the tagline is an extension of the brand and another way to enrich its story.
Brand Voice
Just as each of us speaks in a way that sets us apart from the rest of the world, a brand differs through the uniqueness of its communication. By attributing human characteristics to our brand, we find its voice while simultaneously identifying the audience it will communicate with—using the audience’s way of talking. It’s worth considering: if our brand were a person, how would it address its consumers?
Tone of Voice
The tone of the brand’s voice extends beyond the words we use. While brand voice is limited to content, the tone of voice is about how the brand communicates: style, seriousness, humor, and the tone of words. When shaping the tone of voice, we create a communication system that is accessible to the audience we wish to address. The result is strong bonds with consumers, trust, and the transmission of the brand’s authenticity.
Brand Story
The brand story is the narrative that encapsulates the essence, history, and values of the brand. It’s not just a story; it is the basis for the emotional connection we build with the audience. We create the structure and content of the brand story, keeping the roots, its evolution to what it is today, and the human element. The authentic characteristics that arise and are supported by this narrative are what make the brand loved by the audience.
Content Creation
Nowadays, the showcase of the brand is the digital and print channels through which it connects with its audience. By maintaining the voice, tone, and story of the brand, we write texts that are integrated into its narrative. Content creation is a process that requires attention and never stops – but if done correctly, it cultivates a relationship of trust between the audience and the brand.