DASYRAS
The story
Dassyras is a family-owned coffee roaster founded in 1987 to produce artisan Greek coffee, filter as well as espresso. Our first collaboration with them started with DASH espresso package design. The moment they held the DASH packaging for the first time, they realized moving on with their old package designs would create an unavoidable visual conflict. And so, they commissioned us to also redesign their Greek coffee packaging.
Services
The logotype & the package design
The logo design uses the initial ‘δ’ (delta) letter of the company’s name ‘Dassyras’. It is designed in such a way that it is perceived as a steaming coffee cup – purposefully avoiding the cliché of using a Greek coffee cup image. In the end, the logo takes on the role of a picture portraying a Greek coffee cup, depicted in a more abstract way. The packaging speaks for itself, without being over-explanatory. Black was selected as a package color for Dassyras Greek coffee to convey its strong flavor and bold personality, while also acting as a bridge between their dark-roasted espresso and Greek coffee packaging.
Testimonials
A collaboration that definitely added real value on our business reform. The friendly environment, patience and team’s professionalism played a decisive role at the embellishment of our cooperation, but also the great outcome that we received! Our long-term coffee business
reborn with our new logo creation and that is only the beginning of a promising and lasting cooperation.
Athanasios Dasyras
Founder
